Marketing

Program code: 5B051100
Elective subject of the UNT: geography
Language of instruction: Russian, Kazakh, English

Rich world experience, practices of successful businessmen confirms indisputable truth that a steady commercial success comes to those who creatively realize marketing approach to their business organization. Therefore by choosing the UIB’s MARKETING specialty you choose a prestigious profession.

Graduates of this program work as:

  • marketing director-manager;
  • brand-manager of a group of goods;
  • specialist in marketing researches and market analysis, logistics and etc.

Employment possibility in:

  • enterprises for production and sale of goods, services;
  • trade intermediary firms;
  • marketing agencies;
  • research firms;
  • advertising agencies;
  • banks;
  • travel agencies and etc.

Students of “Marketing” will have the following knowledge:

  • marketing research
  • marketing activities for product development and product portfolio management
  • Price development and implementation of pricing policy
  • Development and implementation of marketing policy
  • Organization, planning and management of merchandise
  • Development of forms and methods of influence on the market, demand generation and sales promotion
  • organization, planning and pre-control and after-sales service
  • Procurement and logistics
  • Marketing communications
  • Advertising activity
  • a feasibility study for the creation of the distribution network
  • Marketing Management

Students of “Marketing” will have the following skills:

  • all types of statistical observation, grouping and analysis;
  • market analysis and monitoring;
  • implementation of marketing research;
  • definition of indicators of competitiveness of consumer and industrial products / services;
  • Implementation of commercial transactions of sale and purchase contracts and conduct commercial negotiations, including on international markets;
  • modeling;
  • economic-mathematical modeling of forecast market values.