Curriculum to the masters program entrance examinations preparation directions 6M051100 -“Marketing”

Program Code: 6M051100
Study period:
Major1 year;
Scientific and pedagogical direction – 2 years.
Language of  instruction: Russian, Kazakh, English

The master’s program in “Marketing” in UIB aims at training highly qualified specialists, capable of shaping the marketing strategy and tactics by teaching graduates the fundamentals of market analysis skills, analysis of the demand and supply of goods on the market and the assessment of the competitive environment of the company; also development of a set of measures for introducing the new products and services to  the market.

After completing the full course of training undergraduates is assigned an academic degree:

  • Major – Master of Economics and Business “6M051100- Marketing”;
  • Scientific and pedagogical direction – Master of Economic Science “6M051100- Marketing”.


  • Marketing;
  • Marketing research;
  • Marketing Management;