Program Code: 6M051100
Major – 1 year;
Scientific and pedagogical direction – 2 years.
Language of instruction: Russian, Kazakh, English
The master’s program in “Marketing” in UIB aims at training highly qualified specialists, capable of shaping the marketing strategy and tactics by teaching graduates the fundamentals of market analysis skills, analysis of the demand and supply of goods on the market and the assessment of the competitive environment of the company; also development of a set of measures for introducing the new products and services to the market.
After completing the full course of training undergraduates is assigned an academic degree:
- Major – Master of Economics and Business “6M051100- Marketing”;
- Scientific and pedagogical direction – Master of Economic Science “6M051100- Marketing”.
- Marketing research;
- Marketing Management;